Final Advert

This is my final advert for my fictional band 'The Hyde Syndrome' and their upcoming album 'Spring Heeled Jack'. I decided to settle on a colour palette primarily featuring black, to match genre conventions of the alternative rock genre, as the lyrical content often features darker connotations such as death, addiction and abuse. I also chose to use black and white to match the fictional character of British Folklore 'Spring Heeled Jack', who when in the Penny Dreadfuls, was depicted in black and white.

I chose this photo of Jack Waterman (costumed as Spring Heeled Jack) as it appears to be sinister and adds a creepy tone. It is also the front cover of my digipak, and using the front cover as the primary image of the advert is a convention of modern artists I chose to follow, however, I decided not to use my band in the advert in order to keep a creepy and eerie tone.